Friday, October 30, 2009

Dean Spriddle Steps Down as Team Canada Women’s Head Coach

Oakville, Ont. (RCGA) – The Royal Canadian Golf Association (RCGA) announced today that Dean Spriddle has stepped down as Head Coach of the Women’s National Amateur Golf Team.

Spriddle, a native of Scotland who currently resides in Lethbridge, Alta., will be parting ways with the RCGA’s National Team Program to focus on family commitments and pursue personal business and coaching ventures.

Spriddle steps down following 10 years of service with both the RCGA and former Canadian Ladies Golf Association (CLGA) High Performance programs. During his tenure, Spriddle helped guide Team Canada to both second and fourth place finishes at the Women’s World Amateur Team Championships.

“I want to thank all the players over the years as well as the entire coaching and support staff that have helped make this the best job in the world,” said Spriddle. “Players such as Laura Matthews, Mary Ann Lapointe, Marilyn O Connor, Diane Williams, Kira Meixner, Stephanie Sherlock and more recently Jennifer Kirby, Sue Kim and Nicole Vandermade have made coaching a pleasure and a great challenge. I also can’t say enough about my fellow coaches Robert Radcliffe, Henry Brunton and Derek Ingram as well as Dr. Greg Wells, Dana Sinclair and Greg Redman who I consider to be among the best coaches and sport scientists in the country if not the world. While it’s time for me to move in a new direction in my own coaching journey, I know that Team Canada will continue to get better and I wish them all the best. I am now looking forward to working with young golfers as well spending more time with my own kids teaching and playing the game that I love.”

“On behalf of the RCGA and everyone involved with the National Team Program, I want to thank Dean Spriddle for his tireless efforts and commitment to our high performance initiatives,” said Jeff Thompson, Chief Sport Development Officer with the RCGA. “Dean has been a valued member of our coaching staff and major contributor to the growing success of Team Canada over the years and we wish him the very best as he moves on to the next stage of his career.”

ABOUT THE RCGA NATIONAL TEAM PROGRAM
The RCGA National Team Program incorporates advanced coaching, sport science expertise, training camps and world-class competition. The RCGA allocates over $1 million of its resources annually to the National Team program, encompassing strength and conditioning, sports psychology, nutrition, biomechanics and technique development. Players who are selected to the National Amateur and National Developmental Teams represent Canada at six to 10 internationally-sanctioned golf competitions throughout the year. The intent of this comprehensive program is to aid Canada’s top up-and-coming amateur players in all areas of their development, helping Canada produce the best golfers in the world.

Team Canada, the pinnacle of the RCGA’s High Performance Program, provides access to world class resources including coaching, nutrition, sport science, mental management, equipment, elite competitive opportunities and builds on the support that team members have received in their development years from their family, member clubs, personal coaches, university programs and provincial golf associations.

The RCGA’s High Performance Program and Team Canada are proudly sponsored by Titleist, Foot-Joy and Under Armour.

For more information about Team Canada or to make a donation towards the development of Canada’s future golf stars, please visit www.rcga.org.

ABOUT THE ROYAL CANADIAN GOLF ASSOCIATION
The Royal Canadian Golf Association (RCGA) is the governing body of golf in Canada, representing 377,000 members at 1,600 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, the RCGA’s mission is to grow participation in and passion for the sport while upholding the integrity and traditions of the game. The RCGA conducts programs and services to help shape the future of golf in Canada. High performance athlete development, CN Future Links, Canada’s national junior golf program, turfgrass and environmental research, the Canadian Golf Hall of Fame and Museum, Rules of Golf and amateur status, handicapping and course rating are only some of the initiatives the association leads for golf in Canada. In addition, the RCGA conducts Canada’s most prestigious golf championships. The RBC Canadian Open and CN Canadian Women’s Open attract the best professional golfers in the world, while regional junior and national amateur championships showcase the best in Canadian golf.

For further information on what the RCGA is doing to support golf in your community please visit www.rcga.org.

Thursday, October 29, 2009

LPGA Names Michael Whan as its Commissioner

Sports, Golf executive assumes helm following extensive three-month search

DAYTONA BEACH, Fla., October 28, 2009 - Ladies Professional Golf Association (LPGA) Board of Directors Chairman Dawn Hudson announced today that the LPGA Board has named Michael Whan the LPGA's new Commissioner. Whan, most recently President and Chief Executive Officer of Mission-Itech Hockey, has a personal and professional background in golf, including serving as Executive Vice President and General Manager (North American Region) for Taylormade-adidas Golf.

The appointment follows an extensive three-month international search led by an LPGA Search Committee comprised of LPGA Board player members Juli Inkster and Helen Alfredsson along with fellow LPGA Board members Bill Morton and Leslie Greis, who chaired the Committee.

"We established very strict criteria for the position of Commissioner and Mike impressed us not only with his background and intellect but also his passion for golf," Hudson said. "I commend the Search Committee for their exhaustive work and commitment, and we look forward to the months and years ahead with Mike as our Commissioner. We also owe a great debt of gratitude to Acting Commissioner Marty Evans. Her success over the past three months during a potentially difficult transition period not only allowed the Search Committee time to conduct a thorough search but also has provided our new Commissioner with positive momentum and a revitalized platform upon which to grow the LPGA in the sports and business marketplace."

Evans will work with Whan during a transition period before he officially assumes the Commissioner helm in January 2010. Both Whan and Evans will attend the LPGA Tour Championship Presented by Rolex the week of November 16 in Houston, where a player meeting will be held and the 2010 LPGA season schedule will be released.

"The LPGA is a resurging, resilient association, and Mike will be a leader around which the wonderful LPGA staff and all of our stakeholders-players, fans, sponsors, TV partners, tournament owners and others-will rally," Evans said. "Mike will enjoy working within the reenergized climate of collaboration that we've all worked so hard to create this season. I'm looking forward to working closely with him during the transition period as we celebrate the close of a tremendous season and look forward to the LPGA's 60th year in 2010."

"It is rare to work for an organization that combines all the passions in your life, but with the LPGA, I feel I've been presented with the unique opportunity to do just that," Whan said. "First, this is an association surrounded by passionate, value-driven people. Second, I'm energized by brand building and the work involved in marketing and growing a sport. Third, I simply love the game of golf-both the life lessons it teaches and the friendships it helps create."

Whan, 44, started his business career at the Procter & Gamble Company in 1987, rising within the ranks as a brand assistant, Brand Manager and eventually Director of Marketing, Oral Care, before branching out to follow his passion for sports. In 1994-95, he served as a Vice President and General Manager at the Wilson Sporting Goods Company responsible for all aspects of the golf ball and glove business. He also managed the marketing department, two manufacturing facilities and the Research & Development division.

At the TaylorMade Golf Company, Whan started as Vice President Marketing and over the course of his four-year tenure was promoted to Vice President, Sales and Marketing and eventually EVP/General Manager-North America for Taylormade-adidas Golf. In his role as General Manager, Whan's business unit represented more than 70 percent of the company's worldwide sales and profit.

"Mike possesses substantial leadership experience in golf and sports, the ability to build consensus in complex organizations and a proven track record of building brands," Greis said. "Equally important, his passion for golf is palpable, having grown up playing golf with his father and friends. Mike was the kid hanging around the golf courses, cutting the greens and caddying to earn extra money. He's a great fit for the LPGA on both a professional and personal level."

Whan served as President/Chief Marketing Officer for Britesmile, Inc., from 1999-2002, before returning to sports at Mission Hockey, a hockey equipment company. During his seven-year tenure in the hockey business, he restructured and redefined the company, then acquired Itech Sports to create Mission-Itech Hockey. When Whan finalized the sale of Mission-Itech Hockey late last year, it commanded market share leadership in nine product categories, sales in more than 30 countries and had more than 50 percent of the National Hockey League (NHL) players using the brands.

"We interviewed a number of great candidates, but Mike really stood out as someone with integrity, honesty and a life-long passion for the sport," Alfredsson said. "He will bring a lot of energy and enthusiasm to the LPGA at a critical time for our association." Added Inkster: "Mike clearly demonstrated a desire to make sure that the LPGA remains the best women's sports organization in the world. He has the whole package of what we were looking for, and he'll do what's needed to make sure that we're successful."

Whan will serve as the LPGA's eighth Commissioner. He and his wife, Meg, and his three children, Austin (15), Wesley (13) and Connor (12), currently live in California and will relocate to Florida, home of the LPGA Headquarters, next year.

The LPGA Board of Directors consists of player members Alfredsson, Inkster, Michelle Ellis, Sherri Steinhauer, Pat Hurst, Christina Kim and Stacy Prammanasudh; Patti Benson, national president of the LPGA Teaching & Club Professionals; and independent directors Hudson, Greis, Morton, Bill Susetka and Nancy Wiese.

About the Ladies Professional Golf Association

The LPGA was founded in 1950 and today boasts a membership comprised of world-class LPGA Tour professionals and more than 1,300 dedicated Teaching and Club Professionals (T&CP). Players on the LPGA Tour, who represent more than 25 countries, compete globally showcasing the very best of women's professional golf. LPGA T&CP members directly impact the growth of the game through teaching, coaching and management positions, and oversee programs aimed at increasing the involvement of women, girls and youth in golf. The LPGA's Vision is to inspire, empower, educate and entertain by showcasing the best golf professionals in the world. Its Mission is to be a leader in the world of sports, to promote economic empowerment for all members, and to serve as role models on and off the course. The LPGA is headquartered in Daytona Beach, Fla. For more information on the LPGA, log on to http://www.lpga.com/.

Media Contact:
David Higdon, LPGA Chief Communications Officer, david.higdon@lpga.com, +1 386/843-007
Kim Berard, LPGA PR Manager, kim.berard@lpga.com, +1 386/843-0077

Monday, October 26, 2009

Canadian Earns PGA Tour Card

PGA Tour to Welcome Chris Baryla in 2010
Vernon, B.C. Boy Earns Way to the Big League
Congratulations to Vernon, B.C.’s Chris Baryla on securing his 2010 PGA Tour be finishing in the top 25 on the 2009 Nationwide Tour. Baryla, 27, finished the season strong with a victory in the third last event of the season. The win was worth $90,000 and Baryla finished up the year with a tie for seventh in the final event earning him another $29,100. The top 25 players received their 2010 PGA Tour playing privileges following Sunday’s Nationwide Tour Championship. Baryla finished in 19th place on the year end money list with $217,680.

Injury Hampered Progress in 08’
Baryla is coming off an injury plagued 2008 season in which on only started in seven events and made just one cut. “To be able to come back after having my back injury and Monday qualifying into the events and make it into the top 25 is awesome,” said Baryla. This year Baryla, who was born in Calgary, AB and resides in Vernon, B.C., played in 14 events and made 13 cuts with one victory and five top 10 finishes. He also finished the season with a commendable 69.87 scoring average on the Nationwide Tour. He played in three PGA Tour events in 2009, making one cut and earning $132,038 for a top 10 finish.

Good luck to Chris and we’ll be watching your progress on the PGA Tour.

Tuesday, October 20, 2009

PGA of BC Trade Show Wrap-up

New product showcased
Final wrap-up for the PGA of BC Trade Show in Penticton.  Read the full post on CK Golf Solutions blog HERE!

Sunday, October 18, 2009

Golf Course Review - Black Mountain Golf Course

You Tube Video, Flickr Photos and Blog by CK Golf Solutions

A few days ago we had the chance to play Black Mountain Golf Course in beautiful Kelowna, B.C.  Black Mountain is a great layout and offers a lot of unique options for a Resort / Daily Fee golf course.

View CK Golf Solutions Blog - Golf Course Revew - Black Mountain.

Saturday, October 17, 2009

Golf Course Review - Tobiano Golf Club

Golf Course Review

Jeff & Tara Ciecko, CK Golf Solutions, review Tobiano Golf Course in Kamloops, B.C.  Tobiano was the 2008 ScoreGolf Best New Course and Golf Digest Best New Canadian Course.  View the complete review.

Friday, October 9, 2009

CPGA Member Cathy Burton Inducted Into the Manitoba Golf Hall of Fame

The Canadian PGA would like to congratulate Cathy Burton on her induction into the Manitoba Golf Hall of Fame on October 5th, 2009.

Burton started her golf career as a junior player at Binscarth and Russell in 1977-79. She played out of Selkirk in 1981-82, then Harbour View in 1982-87 before turning to professional ranks. She won the Manitoba Women’s Amateur Championship in 1984 and 1986 and was also a finalist in Manitoba Golfer of the Year voting in the same years. She won the Saskatchewan Women’s Amateur Championship in 1986. Also in 1986, Burton reached the semi-finals in the United States Public Links Championship, a competition which attracted 1,085 entries.

Burton played on provincial amateur teams at the National Championship for six straight years from 1982 to 1987. She was a Team Canada member in 1986 and 1987 and was a member of Canada’s Commonwealth team, which won the Championship in 1987 in New Zealand. No Canadian team has won the Commonwealth Championship since. She joined the professional Futures Tour in 1988-90, was an LPGA Teaching Division member 1992-96 and has been a CPGA Class A professional since 1996. She was an associate pro at St. Charles Country Club 1991-94, an assistant pro at Southwood Golf and Country Club 1995-96, pro and manager at the Short Game Golf Training Centre in 1997 and associate pro at St. Char! les 1998-2001.

Burton was a leading force behind the establishment in 1994 of the LPGA Girls Club in Manitoba, the first move into Canada for that program after a successful launch in the United States. It provided opportunities for young girls to get into golf. It was the fore-runner of the successful Future Links Girls’ Club program still in operation across Canada for young girls. She also served as national junior women’s coach for the CLGA 1998-2004. Moving to Calgary, Burton was a teaching pro at Cottonwood Golf and Country Club 2001-2003, head pro at Harvest Hills in 2004 and is currently head pro at River Spirit Golf Club.

Cathy was inducted in the Player/Builder category of the Manitoba Golf Hall of Fame. Congratulations Cathy!

Wednesday, October 7, 2009

Finalists for PGA of BC Awards Announced

The 2009 Regional Finalists for the PGA of BC Golf Awards have been named and are as follows:

Head Professional of the Year

Kootenays/North Nominee
Kevin Nesbitt of Champion Lakes Golf Club

Lower Mainland Nominee
Derek Thornley of Richmond Country Club

Interior Nominee
Lee Sapach of Osoyoos Golf & CC

Vancouver Island Nominee
Norm Jackson of Cowichan Golf & CC

Assistant Professional of the Year

Kootenays/North Nominee
Craig Wilkinson of Castlegar & District Golf Club

Lower Mainland Nominee
Brad Russell of Seymour Golf & CC

Interior Nominee
Shane Pugliese of The Club at Tower Ranch

Vancouver Island Nominee
Aaron Grice of Bear Mountain Resort

Teacher of the Year

Kootenays/North Nominee
Dale Moore of Windermere Valley Golf Course

Lower Mainland Nominee
Philip Jonas of McCleery & Hazelmere Golf Course

Interior Nominee
Dean Claggett of Two Eagles Golf Course

Vancouver Island Nominee
Robert Ratcliffe of Crown Isle Resort

Junior Promoter of the Year

Kootenays/North Nominee
Casey Johnson of Windermere Valley Golf Course

Lower Mainland Nominee
Kirk Nederpelt of Sunshine Coast Golf & CC

Interior Nominee
Lindsay Jackson of Two Eagles Golf Course

Vancouver Island Nominee
Jayme Young of Arbutus Ridge Golf & CC

Sales Representative of the Year

Kootenays/North Nominee
Brent Mullin of Tournament Sports

Lower Mainland Nominee
Roger McGillivray of Golf Trends

Interior Nominee
Brent Mullin of Tournament Sports

Vancouver Island Nominee
Deanna Ruby of Caulfeild Apparel Group

Facility of the Year

Kootenays/North Nominee
Copper Point Golf Club with EP Brian Schaal and HP Darren Ottenbreit

Lower Mainland Nominee
Hazelmere Golf Course with HP Mike White

Interior Nominee
Fairview Mountain Golf Club with HP Brian McDonald

Vancouver Island Nominee
Gorge Vale Golf Club with HP Jim Cook

Golf Shop of the Year

Kootenays/North Nominee
Copper Point Golf Club with EP Brian Schaal and HP Darren Ottenbreit

Lower Mainland Nominee
Seymour Golf & CC with HP Dale Schienbein

Interior Nominee
Tobiano Golf Course with EP Miles Mortensen and HP Mike Porco

Vancouver Island Nominee
Crown Isle Resort with HP Jason Andrew

The award winners will be determined by the Final Selection Panel consisting of former Golf Award winners Rick Crowson, Philip Jonas, Tim Tait, Peter Smith and Ward Stouffer.

Awards will be presented at the Awards Reception at the South Okanagan Event Centre adjacent to the Penticton Trade & Convention Centre on Thursday, Oct. 15, at 5:15 p.m. Tickets are available online or at the PGA of BC Trade Show registration desk.

Little Wins Second Consecutive PNGA Senior Women's Amateur

Hayden Lake, Idaho – Jackie Little of Port Alberni, B.C. came from behind to win her second PNGA Senior Women’s Amateur title in a row.

Little’s victory at Hayden Lake Country Club in Hayden Lake, ID, paired with her RCGA Senior Women’s Amateur title and second round appearance at the U.S. Senior Women’s Amateur, caps off one of the most impressive seasons by a Northwest Senior Woman in recent history.

Little started the day two shots behind first round leader Terri Frohnmayer of Salem, OR. Both players posted front 9 scores of 2-over par 38 while playing in the same group, setting up a fantastic finishing nine holes. Little would birdie the par 5 10th hole narrowing Frohnmayer’s lead to one and then would take the lead on the very next hole after Frohnmayer’s double bogey at the par 3 11th. Little never looked back as she closed the door posting a 1-under par 35 on the back nine for a final round 1-over par 73 and a two day total of 2-over par 146. Sharing second place with Frohnmayer four strokes off the lead at 6-over par 150 was Alison Murdoch of Victoria, B.C.

Monday, October 5, 2009

Canadian Tour - Second Victory For James Hahn

Submitted by CanTour Communications John Berkovich

NAYARIT, Mexico – James Hahn fired a four under par 68 to capture the Riviera Nayarit Classic by three strokes over Eduardo Herrera.

Hahn finished at 19 under 269, earning US $20,000 and his second victory of the season.

Herrera’s 69 left him alone in second at 272, two ahead of third place Jose Trauwitz and Darren Griff who both shot 69.

Sharing fifth at 275 were Andy Walker (67), Matt Marshall (69) and Paulo Pinto who managed a 72.

Jon McLean shot 66 to finish T-8 at 276 along with Oscar Serna (67) and Brock Mackenzie who had a 68.

“This is a huge win and a real confidence booster going into Q-School,” said Hahn.

“I came down here without a practice round because I was in a Nationwide (Tour) qualifier that ran into Tuesday.

“I was the last guy eliminated in the playoff and as soon as it was done I was off to the airport.”

Unlike Saturday when he made four consecutive birdies to start his round, Hahn began the final round with a shaky par.

“I missed the green short side and ended up in the bunker on the first,” he said.

“Eduardo (Herrera) was on the green with an eight-footer for birdie. He missed his putt and I was able to get up and down.

“If he had made it and I had missed, it would have been devastating.”

Hahn, Pinto and Herrera, playing in the final group, all birdied No. 2 but a Herrera birdie at No. 5 cut the lead to one.

Unfazed, Hahn birdied the seventh to reclaim his two shot lead and maintained it when both he and Herrera birdied No. 9.

Pinto, who had two birdies through his first eight, double-bogeyed No. 9 to fall back.

With the contenders down to two, Hahn began to pull away on the back nine.

After a birdie at 10 and a bogey at 11, Hahn birdied both 13 and 15 while Herrera could do no better than six straight pars through that stretch.

“When I birdied 13, I had a three shot lead and I knew they would have to catch me,” said Hahn. “There was no way I was going backwards.”

With both players bogeying No. 16 and Herrera birdieing 17, the only difference it made was the margin of victory.

“Even though Eduardo made a nice 30-footer at 17, I knew that all I had to do was hit it in the fairway at 18 and that would be it,” added Hahn.

In repeat performance of Saturday, he birdied every par-5 in his round and was 18-under on the par-fives this week, making 16 birdies and an eagle.

“The par-fives were definitely the key,” Hahn concluded. “The fairways are wide and you can hit it off the tee as hard as you can.

“The tees were up all week so I treated them as if they were par-fours.”

Sunday, October 4, 2009

2009 Vancouver Golf Tour Championship

Marketplace IGA - VANCOUVER GOLF TOUR2009 VGT TOUR CHAMPIONSHIP Presented by Augusta Resource Corp
 Kings Links by the Sea

‘KITTS FINISHES VGT YEAR IN STYLE AT KINGS LINKS’

On a crisp, Scottish-like day to finish the 2009 VGT season, 25 year old Nanaimo Professional Mark Kitts proved to his peers he can play, shooting 2-under par 70 to take the Augusta VGT Tour Championship title. Kitts’ steady round of golf earned him $1,300 and moved him into the top 20 of the CLEVELAND GOLF/SRIXON CANADA Order of Merit. Kitts has been a regular on the VGT this season after missing his card for the Canadian Tour this year. “Its been great to have the VGT to play on this year and a great experience for me to play with so many great players as I make my way back onto the Canadian Tour and beyond in the future” stated Kitts. Kitts was handed the winners’ trophy after both Phil Jonas and Dan Swanson failed to appear for the sudden death playoff at the conclusion of play due to work commitments. Jonas (Kitts’ coach) joked when he heard he had lost in the ‘playoff’, stating that Mark’s (Kitts) lesson fees just went up. Jonas and Swanson shared 2nd and 3rd place money, each earning $875 moving them into 3rd and 4th place respectively on the 2009 CLEVELAND/SRIXON ORDER OF MERIT at the conclusion of the VGT season.

In amateur play, it was one of VGT’s sponsors Steve Savage of Nickel Heating who prevailed in the Championship Division, shooting a very solid round of 73 (+1), winning himself a $250 gift card from Perfect Lies. In Flight A action, Masa Takahashi of Meadow Gardens took low gross honours with a score of 78, one shot better than West Vancouver’s Michael Woods. Low Gross in Flight B went to George Mark of Maple Ridge with a score of 77. Both Takahashi and George also won Perfect Lies Gift Cards valued at $250.
Special thanks to Richard Warke of Augusta Resource Corp for their continued support of the Vancouver Golf Tour’s Tour Championship. Additional thanks go to Ray Campbell of Bosch Canada for the supporting sponsorship role of our Tour Championship this year.
Thanks must also go out to Kings Links owners Brad and Maria Newell for supporting the Vancouver Golf Tour in hosting both our Opening event – the Brad Garside Open and our final event of the year! Congratulations on making Kings Links by the Sea one of the best golf courses in BC! The course conditions and layout are second-to-none. We look forward to bringing more events back to Kings Links in 2010!!!

2009 CLEVELAND GOLF/SRIXON CANADA ORDER OF MERIT WINNERS

PROFESSIONALS

1ST – BRYN PARRY* (Seymour Creek Golf Center) - $18,320.50
2ND – ADAM HADWIN (Morgan Creek Golf Club) – $12,525.00
3RD – PHIL JONAS (McCleery and Hazelmere) - $11,653.66

CHAMPIONSHIP AMATEURS

1ST – MATTHEW ROHATENSKY (Coquitlam, BC) – 4,659.50 Points
2ND – DEREK WRAY (Northview Golf & Country Club) – 2,711 Points
3RD – CHRIS KOBLER (Royalwood Golf Course) – 2,652 Points
AMATEUR FLIGHT A

1ST – STEVE SMITH (Guildford Golf Club) – 3,428 Points
2nd – ANDRE MAILLE (Port Moody, BC) – 2,613.33 Points
3rd – DALE BORLAND (Northview Golf & CC) – 2,375 Points

AMATEUR FLIGHT B

1st – PETE FUNG (Vancouver, BC) – 3,105 Points
2nd – DAVID PATTERSON (Northview Golf & CC) – 2,810 Points
3rd – NEIL JOHNSTON (Homestead Farms GC) – 2,490 Points

Thursday, October 1, 2009

Peter Beresford Named RCGA Chief Operating Officer

Marketing and brand expert to oversee RCGA membership and brand development efforts
Oakville, Ont. (RCGA) - The Royal Canadian Golf Association (RCGA) is pleased to announce that Peter Beresford has been retained as the organization’s Chief Operating Officer.
Reporting directly to RCGA Executive Director and CEO Scott Simmons, Beresford will be responsible for the development and implementation of all of the RCGA’s strategic Membership and Brand Development efforts.
Beresford, a former senior global executive with McDonald’s Corporation, joins the RCGA after two years serving in an advisory role on a RCGA’s strategic planning and membership task forces. Beresford will work directly with the RCGA executive management team to redefine the RCGA's Membership Development and Brand Awareness strategies.

“We are very pleased to welcome Peter Beresford to the RCGA as our Chief Operating Officer,” said Simmons. “Peter brings with him two important areas – he is a renowned Brand expert who has played an instrumental role in developing the McDonald’s Brand globally while his senior executive management skills will prove to be a tremendous addition to our senior management team.”
Beresford comes to the RCGA with a wealth of brand and marketing experience including 31 years with the McDonald’s Corporation where his most recent positions included Senior Vice President, Global Brand Development; Chairman and CEO, United Kingdom; and Executive Vice President for both Canada and Japan.
“This is an exciting time for the RCGA. Under Scott’s leadership, the organization has a strategic plan in place that has made growing its Membership base and Corporate Brand a priority,” said Beresford. “I’m excited to be involved and take a leadership role in helping the organization to reach its goals.”
Beresford assumes his role as the RCGA’s Chief Operating Officer effective October 1, 2009.

ABOUT PETER BERESFORD
Peter Beresford is renowned as one of Canada’s leaders in global Marketing and Brand Development. He is a former senior global executive with McDonald’s Corporation where he helped to grow one of the world’s most powerful and recognized Brands.
As Senior Vice President, Global Brand Development with McDonald’s Corporation Worldwide, he consulted with all major countries on key Marketing activities and Brand Development.

As Chairman and CEO of McDonald’s Corporation – United Kingdom, he was responsible for rebuilding and revitalizing the Management Team and the McDonald’s Brand in the UK marketplace.
He also served as Chief Operating Officer and Executive Vice President, Japan.

Beresford worked for McDonald’s in Canada for 25 years. He served as Executive Vice President and Chief Marketing Officer.
Beresford also served nine years as President of Ronald McDonald Children’s Charities where he pioneered the first Ronald McDonald House in Toronto in 1981 and then helped lead the organization to develop a 12-House Network.

Beresford has served on numerous Boards both internationally and in his community including 28 years as a Board Member with the Santa Claus Parade, where he presently serves as a Board member and President of the Organization. In addition to spending 20 years as a Board Member of Ronald McDonald Children’s Charities he was also one of the Founders and the First President of Concerned Children’s Advertisers.
Beresford’s efforts have garnered numerous personal and professional accolades including the 1999 McDonald’s International Marketing Achievement Award and the 1997 Association of Canadian Advertisers (ACA) Gold Medal as Canada’s Marketer of the Year.

ABOUT THE ROYAL CANADIAN GOLF ASSOCIATION

The Royal Canadian Golf Association (RCGA) is the governing body of golf in Canada, representing 377,000 members at 1,600 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, the RCGA’s mission is to grow participation in and passion for the sport while upholding the integrity and traditions of the game. The RCGA conducts programs and services to help shape the future of golf in Canada. High performance athlete development, CN Future Links, Canada’s national junior golf program, turfgrass and environmental research, the Canadian Golf Hall of Fame and Museum, Rules of Golf and amateur status, handicapping and course rating, are only some of the initiatives the association leads for golf in Canada. In addition, the RCGA conducts Canada’s most prestigious golf championships. The RBC Canadian Open and CN Canadian Women’s Open attract the best professional golfers in the world, while regional junior and national amateur championships showcase the best in Canadian golf.
For further information on what the RCGA is doing to support golf in your community please visit www.rcga.org.