Former Canadian PGA Executive Director entrusted with engaging and collaborating with the Canadian golf industry to help build the RCGA’s Membership base and program.
Oakville, ON. (RCGA) – The Royal Canadian Golf Association (RCGA) announced today that Steve Carroll has been named the Association’s new Director of Membership and Business Development.
Carroll most recently served as Executive Director of the Canadian PGA, finishing his 22-year tenure with the CPGA on October 31, 2009. His deep roots in the Canadian golf industry, stellar record of success with the Canadian PGA and extensive contact base across provincial and national golf administration circles made him a perfect fit for the RCGA’s new role aimed at growing its membership base and enhancing the RCGA’s relationship with its customers and stakeholders across the country.
“This is a very exciting day for the RCGA and golf in Canada and we are delighted to have someone of Steve’s credibility and experiences in the Canadian golf industry join our team,” said Scott Simmons, RCGA Executive Director and CEO. ”Steve demonstrated tremendous leadership during his tenure with the CPGA and more recently as NAGA Chair and spokesperson for the recently announced Canadian Golf Economic Impact Study. He holds a valuable knowledge of the RCGA, Canadian PGA and other golf associations in Canada and has gained an incredible level of respect through his proven record of career success in senior executive positions. We are confident that Steve is the right person to engage the Canadian golf industry and help create and articulate a bold new vision for the future direction of our sport in Canada that will resonate and be proudly supported by the Canadian golf consumer.”
As Director of Membership and Business Development for Ontario and Atlantic Canada, Carroll will be responsible for the growth of membership programs and relationship management objectives. A key member of the RCGA’s Membership Team led by newly appointed Chief Operating Officer Peter Beresford, Carroll will assist with the development and execution of Golf Canada branded membership programs. In addition, Carroll will recruit, train and manage Golf Canada Ambassador volunteers and will be counted on to help increase the profile and awareness of Team Canada in Ontario and Eastern Canada.
“I have such deep respect for the leadership and vision of Scott Simmons and have developed such positive working relationships with many of the existing RCGA staff and Directors that this transition in my career feels like moving from one family to another,” said Carroll. “There are thousands of Canadians who make significant contributions to the industry and game in this country along with many thousands more in Canada who through their passion for the game have elevated Canada to the highest participation levels in the world. I welcome the challenge and look forward to working with the Board, staff, and all RCGA partners across the country to develop even more pride and support for the growth and development of our sport across Canada.”
Carroll joins the RCGA following a successful 22-year executive management career with the Canadian Professional Golfers’ Association, including a 13-year stint as Executive Director of the Canadian PGA’s BC Zone and most recently five years as the Canadian PGA’s national Executive Director. During that time he and his teams have delivered enhanced member value, key reforms in strategic planning and governance areas and many new partnerships and improved profile for the Canadian PGA with corporate Canada, government agencies and golf associations in Canada and around the world.
ABOUT THE ROYAL CANADIAN GOLF ASSOCIATION
The Royal Canadian Golf Association (RCGA) is the governing body of golf in Canada, representing 377,000 members at 1,600 clubs across the country. Recognized by Sport Canada as the National Sports Organization (NSO) for golf in this country, the RCGA’s mission is to grow participation in and passion for the sport while upholding the integrity and traditions of the game. The RCGA conducts programs and services to help shape the future of golf in Canada. High performance athlete development, Rules of Golf and amateur status, handicapping and course rating, turfgrass and environmental research, the Canadian Golf Hall of Fame and Museum and CN Future Links, Canada’s national junior golf program, are only some of the initiatives the association leads for golf in Canada. In addition, the RCGA conducts Canada’s most prestigious golf championships. The RBC Canadian Open and CN Canadian Women’s Open attract the best professional golfers in the world, while regional junior and national amateur championships showcase the best in Canadian golf.
For further information on what the RCGA is doing to support golf in your community please visit http://www.rcga.org/
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