MARKHAM, ON – The Canadian Junior Golf Association (CJGA) is pleased to announce a new partnership with PUMA that will result in the creation of the PUMA Challenge on the CJGA Junior Tour in 2009. Additionally, the CJGA and PUMA will be accepting applications from junior golfers across Canada to select several players who will make up Team PUMA.
PUMA is no stranger to the golf industry as its PGA Tour stable includes former U.S. Open champion Geoff Ogilvy as well as Sweden’s Johan Edfors, American up and comer Jeff Overton and the LPGA Tour’s Erica Blasberg. The company’s innovative approach to golf fashion has mirrored the growth of fashion conscious junior golfers who take great pride in not only how they play, but also how they look. The PUMA Challenge will consist of a competitive four tournament series to be held at yet to be determined locations across Canada in 2009 featuring prizes and giveaways from the tournament sponsor. What will make the events so unique is the experience that will surround them. On-site interactive gaming and displays will be offered while a DJ will headline the final day awards receptions.
Team PUMA is a fresh and innovative concept for the junior golf scene as selected players who best exemplify on course performance and style as well as other intangibles will be outfitted in the latest PUMA Golf apparel. The CJGA will release details on the contest in the coming months.
“Our new partnership with PUMA is a great fit for both parties,” said Earl Fritz, Executive Director of the CJGA. “PUMA is an innovative and forward thinking organization that has become very popular among junior golfers. We look forward to growing this relationship and expect that CJGA members will enjoy their experiences at the new PUMA Challenge in 2009.”
“We are extremely excited about this new partnership with the CJGA as they have proved to be a great supporter and promoter of junior golf in Canada” said Ted Fletcher, President of PUMA Canada.
The partnership agreement between the CJGA and PUMA will span three years.
ABOUT PUMAPUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries.
For further information please visit www.puma.com and www.golf.puma.com. Press material can be downloaded at http://about.puma.com/press
ABOUT THE CJGARegistered federally as a not-for-profit association, the Canadian Junior Golf Association (CJGA) is dedicated to providing Canada's junior golfers with the necessary skills and knowledge required to lay a foundation for a future in competitive golf. Through its six-stage competitive development program that focuses on tournaments, clinics, international competitions, and mentoring programs with PGA Tour professionals, the CJGA introduces the game to juniors as young as five and offers competitive multi-day events for the more advanced golfer. The CJGA acts as a feeder system to provincial and national competitions, collegiate and university golf, as well as professional and recreational golf. For more information please visit www.cjga.com. The Canadian Junior Golf Association is generously supported by its National Founding Partners, HSBC Bank Canada and LEXUS.
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