EWGA helps new women golfers with S.W.I.N.G. mentoring program

PALM BEACH GARDENS, Fla. - Through an innovative program called S.W.I.N.G. - Skillful Women Inspiring New Golfers - members of the EWGA (Executive Women's Golf Association) help new golfers get comfortable playing the game. From a concept provided by Maria Erickson, president and CEO of Swing by bette & court, the EWGA developed the program to help break down a major barrier to women entering the game of golf. Since it was introduced in 2005, the S.W.I.N.G. program has benefited more than 1500 participants, and in 2008 reached a record number of new golfers - with over 850 women participating in the program.

EWGA chapters throughout the country offer the program designed to cover the nuances of golf - etiquette, courtesies and on-course behavior - traditionally not covered in golf instruction programs. New golfers are paired with experienced players who serve as mentors answering questions and offering supportive guidance on the subtleties of the game.

"The EWGA S.W.I.N.G. program is the best way for new golfers to learn the many intricacies in golf that mean so much when you're playing in an event or treating clients to a day on the course," says Stephanie Jennings, EWGA Director of Golf Programs. "The continued growth of this program is due to the dedicated efforts of our volunteer leaders at the chapter level. They encourage and support new golfers and coordinate events and gatherings that take the 'intimidation factor' out of golf. The EWGA S.W.I.N.G. program is a great way to grow golf and maintain interest in the sport."

Swing by bette & court women's golf apparel is the founding sponsor for the S.W.I.N.G. program, Erickson's company provides the mentors and mentees with special benefits. The EWGA provides materials with ideas and information to assist local chapters in implementing the program.

"S.W.I.N.G. is what the EWGA is all about - helping women enter the game of golf in a fun, supportive and welcoming environment," says Erickson, who is a charter EWGA member and an association sponsor since 1993. "We are proud of our long-term involvement with the EWGA and the success of this program to help new women golfers become more comfortable playing the game."

Since its founding in 1991, the EWGA has enriched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This not-for-profit association delivers a wide range of golf, social and networking activities for both new and experienced golfers at over 125 local chapters throughout the United States and international chapters in Canada and France.

The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com